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Marketing on a Budget: How Small Businesses Compete with Big Brands

The marketing landscape has fundamentally changed. Gone are the days when only businesses with million-dollar advertising budgets could reach their target audiences effectively. Today, small businesses and startups are competing with industry giants and winning, not by matching their spending power, but by being smarter, more agile, and more authentic in their approach.

If you’re a small business owner or entrepreneur watching big brands dominate your market, you might feel like David facing Goliath. But here’s the truth: you have advantages that big brands would pay millions to possess. You’re nimble, you can connect authentically with customers, and you can pivot strategies in days rather than months. The question isn’t whether you can compete, it’s how effectively you’ll leverage your unique position.

This comprehensive guide will show you exactly how to build a powerful marketing strategy that delivers real results without draining your bank account.

Understanding Your Competitive Advantages

Before diving into tactics, you need to recognize what makes small businesses uniquely positioned to win in today’s market.

The Authenticity Factor

Large corporations spend fortunes trying to appear authentic and relatable. You already are. When customers interact with your brand, they’re often talking directly to the founder or a small, passionate team. This human connection is invaluable in an age where consumers increasingly distrust corporate messaging and crave genuine relationships with the brands they support.

Your story matters. Whether you started your business in a garage, left a corporate job to pursue your passion, or identified an underserved need in your community, that narrative resonates with customers in ways that polished corporate messaging never can. Big brands pay marketing agencies hundreds of thousands to craft origin stories that feel authentic. Yours is real.

Speed and Flexibility

Corporate marketing departments operate with layers of approval, quarterly planning cycles, and risk-averse decision-making processes. You can test a new marketing channel on Monday and pivot by Wednesday based on results. This agility is a massive competitive advantage in the fast-paced digital landscape where trends emerge and fade within weeks.

When a new social media platform gains traction, small businesses can establish presence and build communities while large corporations are still in committee meetings discussing whether to allocate budget. When customer feedback suggests a messaging change, you can implement it immediately rather than waiting for the next campaign refresh.

Niche Expertise and Focus

While big brands try to be everything to everyone, you can own a specific niche. This focused approach allows you to become the go-to expert in your particular area, building authority and trust that translates directly into customer loyalty and word-of-mouth referrals.

Specialization also makes your marketing more efficient. Instead of casting a wide net with expensive broad-reach campaigns, you can target exactly the people most likely to need your product or service, maximizing every marketing dollar spent.

Building Your Foundation: Strategy Before Tactics

The biggest mistake small businesses make is jumping directly into tactics without a clear strategy. You wouldn’t build a house without blueprints, and you shouldn’t build a marketing program without strategic foundation.

Define Your Ideal Customer with Precision

Generic targeting wastes money. You need to know exactly who you’re trying to reach, what problems keep them awake at night, where they spend time online, and what motivates their purchasing decisions.

Create detailed customer personas that go beyond basic demographics. Understand their aspirations, their pain points, their objections, and their decision-making process. Interview existing customers. Study your competitors’ customer reviews. Join online communities where your target audience congregates and listen to their conversations.

The more precisely you understand your ideal customer, the more effectively you can reach them with messages that resonate, through channels where they’re actually present and receptive.

Clarify Your Unique Value Proposition

Why should customers choose you over competitors with bigger marketing budgets and established brand recognition? Your unique value proposition answers this question clearly and compellingly.

This isn’t about being better at everything. It’s about being meaningfully different in ways that matter to your target customers. Maybe you offer more personalized service, faster response times, specialized expertise, better value, or a more ethical approach to business. Whatever your differentiator, it needs to be genuine, relevant to your audience, and consistently communicated across all marketing touchpoints.

Set Realistic Goals and Metrics

Marketing without measurement is just guessing. Establish clear, measurable goals that align with your business objectives. These might include increasing website traffic by a specific percentage, generating a certain number of qualified leads per month, improving conversion rates, or boosting customer lifetime value.

For each goal, identify the key metrics you’ll track and the tools you’ll use to measure them. Free tools like Google Analytics, Google Search Console, and social media platform analytics provide robust data without requiring paid subscriptions. Establish a regular cadence for reviewing these metrics and using insights to optimize your approach.

Content Marketing: Your Most Powerful Budget Tool

Content marketing delivers three times as many leads as traditional outbound marketing at 62% less cost, according to research from the Content Marketing Institute. For small businesses, it’s not just cost-effective; it’s often the single most powerful marketing strategy available.

Why Content Marketing Levels the Playing Field

Content marketing rewards expertise, creativity, and consistency rather than advertising budget. A well-researched blog post, helpful video tutorial, or insightful podcast episode can reach thousands of potential customers organically through search engines and social sharing, with zero paid promotion.

Big brands often struggle with content marketing because their corporate approval processes stifle authenticity and timeliness. Their content feels sanitized and promotional. Your content can be genuine, timely, and directly helpful to your audience.

Creating Content That Attracts Your Ideal Customers

Effective content marketing starts with understanding the questions your potential customers are asking and the problems they’re trying to solve. Use tools like AnswerThePublic, Google’s “People Also Ask” feature, and keyword research tools to identify topics your audience cares about.

Create comprehensive, genuinely helpful content that demonstrates your expertise and builds trust. This might include how-to guides, industry insights, case studies, comparison articles, or thought leadership pieces that challenge conventional wisdom in your field.

Quality matters more than quantity, especially with limited resources. One thoroughly researched, comprehensive article published monthly will deliver better results than shallow, rushed content published daily. Focus on creating resources that provide genuine value, answer questions completely, and establish your authority.

Optimizing for Search Engines Without Paid Tools

Search engine optimization doesn’t require expensive software subscriptions. Free tools like Google Search Console, Google Analytics, and Ubersuggest provide powerful insights into search performance and opportunities.

Focus on fundamentals: research relevant keywords with reasonable search volume and achievable competition levels, incorporate them naturally into well-structured content, optimize title tags and meta descriptions, improve site speed and mobile experience, and build quality backlinks by creating content others want to reference.

Long-form, comprehensive content tends to rank better than short articles. Aim for depth over breadth, covering topics thoroughly rather than superficially. Include relevant images, break up text with descriptive headings, and make your content easily scannable for readers who skim before deciding whether to read in depth.

Repurposing Content Across Channels

Creating content takes time, so maximize the return on that investment by repurposing it across multiple channels. A single comprehensive blog post can become a series of social media posts, an email newsletter, an infographic, a YouTube video script, a podcast episode outline, and a LinkedIn article.

This approach multiplies your content’s reach without proportionally increasing the time investment. It also reinforces your message across different formats, reaching audience members who prefer different types of content consumption.

Social Media Strategy for Maximum Impact with Minimum Spend

Social media platforms offer unprecedented access to potential customers without requiring paid advertising, but most small businesses approach social media ineffectively, spreading themselves too thin across too many platforms or posting without strategic purpose.

Choose Your Platforms Strategically

You don’t need to be everywhere. In fact, trying to maintain presence across every platform dilutes your efforts and burns time without delivering results. Instead, identify the one or two platforms where your target audience is most active and engaged, then commit to building genuine presence there.

For B2B businesses, LinkedIn typically delivers the best results. For visual products, Instagram and Pinterest shine. For real-time conversations and customer service, Twitter remains valuable. For local businesses, Facebook’s community-building features and local business tools provide significant advantages. For reaching younger demographics, TikTok and Instagram Reels offer organic reach that’s increasingly difficult to achieve on older platforms.

Research where your specific audience spends time, what type of content they engage with on those platforms, and what your competitors are doing successfully. Then go deep rather than wide, building authentic community on platforms where it matters most.

Creating Engaging Content Without a Production Team

Social media content doesn’t require professional photography, videography, or graphic design. In fact, overly polished content often performs worse than authentic, behind-the-scenes material that shows the human side of your business.

Smartphone cameras are remarkably capable. Use them to share your process, introduce team members, showcase customer results, provide quick tips, answer common questions, and give followers a genuine look at your business. Video content, particularly short-form vertical video, consistently delivers strong engagement across platforms.

User-generated content is gold for small businesses. Encourage customers to share their experiences with your products or services and reshare that content (with permission). It provides social proof, diversifies your content mix, and makes customers feel valued, all without requiring content creation on your part.

Free design tools like Canva provide templates and intuitive interfaces for creating professional-looking graphics, infographics, and social media posts without design expertise. Invest a few hours learning the platform, create branded templates you can reuse, and you’ll be able to produce quality visual content quickly.

Building Community, Not Just Broadcasting

The businesses that succeed on social media understand it’s a two-way conversation, not a broadcast channel. Engage authentically with your audience by responding to comments, asking questions, starting discussions, and participating in relevant conversations beyond your own posts.

Join industry-specific groups and communities where your target customers congregate. Provide genuine value by answering questions, sharing insights, and helping others without constantly promoting your business. This establishes your expertise and builds relationships that often convert to customers over time.

Consistency matters more than frequency. Posting daily then disappearing for weeks damages credibility. Establish a sustainable posting schedule you can maintain long-term, even if that means posting three times per week rather than daily. Use free scheduling tools like Buffer’s free plan or Meta Business Suite to batch-create content and maintain consistency even during busy periods.

Email Marketing: The Channel You Own

Unlike social media platforms where algorithm changes can tank your reach overnight, your email list is an asset you control. Email marketing consistently delivers the highest ROI of any digital marketing channel, with some studies showing returns of $42 for every dollar spent.

Building Your Email List Organically

You need compelling reasons for people to share their email addresses. Generic “subscribe to our newsletter” requests don’t cut it. Offer genuine value in exchange for subscription: exclusive discounts, downloadable resources, early access to new products, educational content series, or tools that solve specific problems your audience faces.

Lead magnets don’t need to be complex. A well-designed checklist, template, guide, or resource list can be highly effective if it addresses a specific need your target audience has. Use free tools like Google Docs, Canva, or even simple PDFs to create these resources.

Place email signup forms strategically across your website: in your navigation header, at the end of blog posts, in your sidebar, and as a popup for exit intent. Make the value proposition clear and remove unnecessary friction from the signup process. The fewer fields required, the higher your conversion rate.

Email Marketing Platforms for Small Budgets

Several email marketing platforms offer robust free plans suitable for small businesses. Mailchimp provides free service for up to 500 subscribers, MailerLite offers 1,000 subscribers on their free plan, and Sender allows up to 2,500 subscribers with 15,000 monthly emails at no cost.

These free plans include essential features like automation, segmentation, and analytics. As your list grows and your needs become more sophisticated, you can upgrade to paid plans, but many small businesses operate successfully on free plans for extended periods.

Crafting Emails That Get Opened and Drive Action

Subject lines determine whether your emails get opened. Keep them concise, create curiosity or highlight clear benefits, personalize when possible, and avoid spam trigger words that land you in junk folders. Test different approaches and track open rates to understand what resonates with your specific audience.

Email content should be concise, scannable, and focused on a single primary call-to-action. Respect your subscribers’ time by getting to the point quickly and making it easy to understand what you want them to do next. Use images sparingly, as image-heavy emails often trigger spam filters and display poorly on some email clients.

Segmentation dramatically improves email performance. Send targeted messages to specific subscriber groups based on their interests, behaviors, or position in your customer journey rather than blasting identical emails to everyone. Even basic segmentation, like separating customers from prospects, can significantly boost engagement and conversion rates.

Consistency builds anticipation and habit. Whether you send weekly newsletters, monthly updates, or something else, maintain a predictable schedule so subscribers know when to expect your emails. This consistency builds trust and improves engagement over time.

Local Marketing Tactics That Big Brands Can’t Replicate

If you serve a local market, you have marketing opportunities that national brands simply cannot match. Local marketing is one area where small businesses hold inherent advantages.

Google Business Profile Optimization

A fully optimized Google Business Profile is essential for local visibility. It’s completely free and appears in Google Maps and local search results. Claim and verify your profile, then optimize it thoroughly with accurate business information, high-quality photos, regular posts, and prompt responses to reviews.

Encourage satisfied customers to leave Google reviews by making it easy, sending follow-up emails with direct links to your review page, or including requests in receipts or packaging. Respond to all reviews, both positive and negative, professionally and promptly. High review volume and positive ratings significantly impact local search rankings.

Use Google Posts to share updates, offers, events, and content directly in your business profile. These posts appear in your Google Business Profile and can improve engagement and conversion from local searches.

Community Involvement and Local Partnerships

Active community participation builds brand awareness, credibility, and goodwill that no amount of advertising can replicate. Sponsor local youth sports teams, participate in community events, host workshops or classes, or partner with complementary local businesses for cross-promotion.

These efforts cost little beyond time and minor sponsorship fees, but they embed your business in the community fabric in ways that create lasting customer relationships and word-of-mouth referrals.

Local Content and PR

Create content specifically relevant to your local market, addressing local issues, featuring local customers, or covering local events. This helps with local SEO and resonates strongly with your target audience.

Build relationships with local media outlets, bloggers, and influencers. Pitch stories about your business that have local interest angles: community initiatives you’re leading, unique aspects of your business, trends you’re observing in your market, or expertise you can offer on relevant topics. Local media actively seeks local business stories and perspectives.

Leveraging Partnerships and Collaboration

Strategic partnerships multiply your marketing reach without increasing spending proportionally. Two small businesses promoting each other can create mutual value that benefits both.

Identifying Complementary Partners

Look for businesses that serve the same target audience without directly competing. A wedding photographer might partner with florists, venues, and caterers. A fitness studio might collaborate with nutritionists, athletic apparel stores, and wellness practitioners. A business consultant might team with accountants, lawyers, and HR specialists.

The key is complementary services or products that create natural referral opportunities and joint marketing possibilities.

Creating Win-Win Collaboration Opportunities

Effective partnerships require clear value for both parties. This might include cross-promotion on social media and email lists, bundled service offerings, joint events or webinars, co-created content, reciprocal referral arrangements, or shared booth space at trade shows or events.

Formalize partnerships with simple agreements outlining expectations, commitments, and how you’ll measure success. This prevents misunderstandings and ensures both parties remain accountable.

Affiliate and Referral Programs

Structured referral programs turn satisfied customers and partners into ongoing marketing assets. Offer meaningful incentives for referrals, whether discounts, cash rewards, or valuable perks. Make the referral process simple with easy-to-share links, clear instructions, and tracking systems so referrers see the impact of their efforts.

Several free or low-cost platforms help manage referral programs, including ReferralCandy, Rewardful, and Tapfiliate, which offer functionality for tracking referrals, managing rewards, and automating communications.

Free and Low-Cost Marketing Tools

The right tools dramatically improve marketing efficiency and effectiveness. Fortunately, robust free options exist for nearly every marketing function.

Essential Free Tools for Small Business Marketing

Google Analytics provides comprehensive website traffic data, user behavior insights, and conversion tracking. It’s the industry standard for web analytics and completely free.

Google Search Console offers crucial data about your site’s search performance, indexing status, and technical issues. It’s essential for SEO efforts.

Canva enables creation of professional graphics, social media posts, presentations, and marketing materials without design expertise. The free plan includes thousands of templates and extensive functionality.

Mailchimp, MailerLite, or Sender provide email marketing platforms with generous free tiers suitable for growing lists.

Hootsuite or Buffer offer free social media scheduling and management, allowing you to plan and schedule content across multiple platforms.

Ubersuggest provides free keyword research, site audits, and competitor analysis to inform SEO strategy.

Google Trends reveals search trend patterns and seasonal fluctuations to inform content strategy.

HubSpot CRM offers a completely free customer relationship management system for tracking leads, customers, and interactions.

Automation to Save Time and Money

Marketing automation ensures consistent execution without constant manual effort. Even small businesses can implement basic automation to improve efficiency dramatically.

Email automation sequences can nurture leads, onboard new customers, follow up after purchases, or re-engage inactive subscribers. Most email platforms include automation features even on free plans.

Social media scheduling tools allow batch creation of content weeks in advance, ensuring consistent presence even during busy periods or vacations.

Chatbots on your website can answer common questions, qualify leads, or collect contact information 24/7 without human intervention. Many free chatbot tools integrate easily with small business websites.

Zapier connects different apps and automates workflows between them. The free plan allows basic automation like adding email subscribers to your CRM, posting blog content automatically to social media, or creating tasks from form submissions.

Paid Advertising on a Shoestring Budget

While organic strategies should form your marketing foundation, strategic use of paid advertising can accelerate results. The key is starting small, testing thoroughly, and scaling only what proves effective.

When and Why to Consider Paid Advertising

Consider paid advertising when you have proven product-market fit and understand your customer acquisition costs, have optimized your website conversion, need to test messaging or offers quickly, want to reach audiences difficult to access organically, or need to generate leads or sales faster than organic methods allow.

Never start with paid advertising to compensate for weak organic strategy. Paid traffic to an unconvincing website or weak offer wastes money. Build solid foundations first.

Getting Started with Minimal Investment

Start with daily budgets as low as $5-10 to test platforms and approaches without significant risk. This allows you to gather data, test different targeting options, compare ad creative, and understand platform mechanics before scaling investment.

Focus initial efforts narrowly: target specific geographic areas, tightly defined audience segments, or very specific keywords. Broad targeting wastes budget reaching irrelevant audiences. Narrow targeting ensures budget reaches people most likely to convert.

Platforms That Deliver Results for Small Budgets

Facebook and Instagram Ads offer sophisticated targeting options, low minimum budgets, and various objective options from awareness to conversions. They’re particularly effective for B2C businesses and those with visual products.

Google Ads can work on small budgets when focusing on long-tail keywords with lower competition and cost-per-click. Search ads capture people actively looking for solutions, often delivering strong conversion rates.

LinkedIn Ads tend to be more expensive but can be highly effective for B2B businesses targeting specific job titles, industries, or company sizes. Start with very focused campaigns if testing LinkedIn.

YouTube Ads offer surprisingly affordable reach, particularly with in-stream skippable ads where you only pay when viewers watch beyond the first five seconds.

Regardless of platform, start with one, master it, prove ROI, then consider expanding to others. Splitting limited budgets across multiple platforms prevents any campaign from gathering sufficient data to optimize effectively.

Measuring What Matters

Marketing without measurement is just spending money and hoping for the best. Effective measurement allows you to double down on what works and eliminate what doesn’t, continuously improving ROI over time.

Key Metrics for Small Business Marketing

Focus on metrics that directly connect to business outcomes rather than vanity metrics that feel good but don’t impact revenue.

Website traffic indicates overall visibility and reach, but dig deeper into traffic sources to understand which channels deliver valuable visitors.

Conversion rate measures the percentage of website visitors who take desired actions, whether making purchases, requesting quotes, or downloading resources. Small conversion rate improvements dramatically impact results.

Cost per lead and cost per customer reveal the efficiency of marketing channels and campaigns, helping you allocate budget effectively.

Customer lifetime value shows the total revenue you can expect from a customer relationship, informing how much you can afford to spend on acquisition.

Return on marketing investment provides the bottom-line assessment of whether marketing spending delivers positive returns.

Track these metrics consistently over time to identify trends, spot problems early, and recognize opportunities to capitalize on.

Tools and Processes for Tracking Success

Create a simple dashboard that displays key metrics in one place. This might be a spreadsheet you update monthly, a Google Data Studio dashboard pulling from various sources, or a simple report in your analytics platform.

Schedule regular marketing reviews, whether weekly for quick checks or monthly for deeper analysis. During these reviews, assess performance against goals, identify what’s working and what isn’t, look for patterns and insights, and determine what to test or change going forward.

Document your findings, decisions, and the rationale behind them. This creates institutional knowledge that prevents repeating mistakes and helps you understand the trajectory of your marketing efforts over time.

Common Mistakes That Waste Budget and How to Avoid Them

Learning from others’ mistakes is cheaper than learning from your own. These are the most common budget-wasting mistakes small businesses make.

Spreading Too Thin Across Too Many Channels

Trying to maintain presence across every marketing channel with limited resources means doing nothing particularly well. You’ll burn time and money without building meaningful traction anywhere.

Instead, identify the two or three channels most likely to reach your target audience effectively, then commit to building genuine expertise and presence on those specific channels. Master them before considering expansion.

Chasing Tactics Without Strategy

Jumping from one trendy tactic to another without strategic coherence wastes resources and prevents you from building sustainable marketing systems.

Every tactic should connect to clear strategic goals. Before implementing any marketing activity, ask why you’re doing it, what specific outcome you expect, how it connects to your overall strategy, and how you’ll measure success.

Neglecting Existing Customers

Acquiring new customers costs five to twenty-five times more than retaining existing ones, yet many small businesses focus exclusively on acquisition while neglecting retention and referral opportunities.

Stay connected with existing customers through regular communication, provide excellent ongoing service, create loyalty programs or exclusive benefits, ask for referrals and testimonials, and make it easy for them to buy again.

Your existing customer base is one of your most valuable marketing assets. Nurture those relationships actively.

Failing to Test and Optimize

Launching marketing campaigns then leaving them untouched for months wastes opportunity. Markets change, audiences evolve, and continuous improvement compounds over time.

Implement regular testing of headlines, images, ad copy, offers, targeting, landing pages, email subject lines, and calls-to-action. Even small improvements across multiple elements create significant cumulative impact.

Ignoring Mobile Experience

Over 60% of web traffic comes from mobile devices, yet many small business websites provide poor mobile experiences. Slow loading, difficult navigation, small text, and problematic checkout processes drive potential customers away.

Test your entire website and marketing funnel on various mobile devices. If the experience is frustrating, visitors will leave regardless of how well your marketing performs in reaching them.

Creating Your Sustainable Marketing System

Effective marketing isn’t about one-time campaigns or viral moments. It’s about building sustainable systems that consistently attract, convert, and retain customers over time.

Building Your Marketing Calendar

A marketing calendar provides structure and ensures consistent execution. It doesn’t need to be complex. A simple spreadsheet listing weeks or months with planned activities across channels provides sufficient structure for most small businesses.

Include recurring activities like blog post publishing, email newsletters, social media posting, review solicitation, and performance reviews. Add seasonal campaigns, product launches, promotional periods, and other time-specific initiatives.

Building this calendar quarterly or monthly ensures you’re thinking strategically about marketing rather than constantly operating reactively. It also helps identify gaps, overcrowded periods, and opportunities for better alignment across channels.

Time Management for Marketing

Small business owners wear many hats, and marketing often gets pushed aside for immediate demands. Prevent this by blocking dedicated time for marketing activities, treating these blocks as seriously as client meetings or production time.

Batch similar activities together for efficiency. Create multiple social media posts in one sitting, write several blog post outlines together, or handle email marketing campaigns in dedicated blocks. Context switching wastes time and mental energy.

Consider which marketing activities only you can do, requiring your expertise or authentic voice, versus which could be delegated to team members, freelancers, or automated systems. Even small amounts of delegation free up time for high-impact activities.

When and How to Scale

Scaling marketing investment makes sense when you’ve achieved profitability on your current efforts and identified clear opportunities to expand reach or increase frequency. This might mean increasing ad budgets on proven campaigns, expanding to additional channels that reach your audience, hiring part-time marketing help, or investing in more sophisticated tools.

Scale gradually, maintaining focus on ROI. It’s better to invest an additional $500 monthly in proven tactics than to jump immediately to $5,000 monthly spending across multiple new initiatives.

Conclusion: Your Path Forward

Competing with big brands isn’t about matching their spending. It’s about leveraging your unique advantages: authenticity, agility, focus, and genuine customer relationships. The marketing strategies outlined here have helped thousands of small businesses build sustainable growth without massive budgets.

Your next steps are straightforward. Choose two or three strategies from this guide that align best with your business model, audience, and capabilities. Commit to implementing them consistently for at least 90 days. Measure results carefully and optimize based on data rather than assumptions. Then scale what works and eliminate what doesn’t.

Marketing success doesn’t happen overnight, but consistent effort following sound strategy compounds remarkably over time. The small business that commits to excellent content marketing, engaged social media presence, and systematic customer relationship building will outperform the large corporation with flashy campaigns but no authentic connection.

You don’t need their budget to build a thriving business. You need strategy, consistency, and willingness to build genuine value for your target customers. Focus on those elements, and you’ll not just compete with big brands; you’ll win customers from them.

The playing field has never been more level. The question is whether you’ll step onto it with confidence and execute with consistency. Your business deserves marketing that works, and you now have the roadmap to make it happen.

References

  1. Content Marketing Institute. (2023). “B2B Content Marketing Benchmarks, Budgets, and Trends.”
  2. HubSpot. (2024). “State of Marketing Report.”
  3. DMA (Data & Marketing Association). (2023). “National Client Email Report.”
  4. Google. (2024). “Consumer Barometer Survey.”
  5. BrightLocal. (2024). “Local Consumer Review Survey.”
  6. Bain & Company. (2023). “Prescription for Cutting Costs: Loyal Relationships.”
  7. Statista. (2024). “Mobile Internet Traffic Statistics.”
  8. Campaign Monitor. (2023). “Email Marketing Benchmarks Report.”
  9. Social Media Examiner. (2024). “Social Media Marketing Industry Report.”
  10. SEMrush. (2023). “State of Content Marketing Report.”

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